Call it whatever you will BUT are you really receiving the truth, the whole truth and nothing but the truth – directly back from your own customer feedback research…?
It’s that awkward moment – you think you are providing excellent products, service, price, delivery… but it’s still a hunch…You need to invite your customer base to share their views and tell you how well you are performing (or not…).
Awkward for the staff member who is trying to broach the question. Awkward for the customer attempting to answer directly back to you within the existing relationship you have built. The outcome: invariably skewed feedback or an inaccurate measure of the expectation and the ‘real performance’ actually delivered.
The chances are you may be struggling to implement a workable system directly with customers to capture impartial feedback and accurate measurement scoring…..we can help!
In fact we will research your lapsed customers as well – they may just be waiting for the right reason to get back in touch!
THIRD PARTY CUSTOMER SATISFACTION SCORING AND MEASUREMENT IMPLEMENTATION AT ITS BEST
Bespoke client research & telemarketing projects also on request telephone us +44 (0)20 8255 2121